Internet marketing refers to the process of selling products and services in the World Wide Web. For most entrepreneurs, this is convenient and way cost-effective as you don't need to burn your pockets to extend your reach to the global market.
Here's how you can advance in internet marketing:
1. Keywords. You need to understand the importance of keywords in internet marketing. These are your most powerful allies when you try to connect with your potential buyers. Before you do anything, I recommend that you perform a keyword research first. Through this, you'll easily identify the terms that are usually being used by your prospects when they go online. You will need to use these keywords/keyphrases on your web content, ads, articles, and blogs posts.
2. Pay per click marketing. If you want to follow the foot steps of the big dogs, I recommend that you use the marketing tool that they are using -- PPC advertising. This is one of the easiest ways to gain exposure in the online arena. What you need to do is to create compelling and powerful ads around keywords that are popular within your chosen niche. These ads will show up on search page results each time a relevant search is made.
3. Inform first before you advertise. You'll most likely to win the business of your target market if you offer them information that can influence their buying decisions. Show them that you have what it takes to solve their problems and offer them information about your products through article marketing, ezine publishing, blogging, and video marketing.
Monday, June 29, 2009
How to Supplement Your Income on the Internet
Article writingWrite articles. You can write for companies like demandstudios.com or associatedcontent.com. These two companies need short easy articles written for them and pay out as much as $15 an article which can take as little as 15-30 minutes to write.
Revenue SharingJoin a revenue sharing program and create content, with videos, pictures, audio, or text. There are a number of revenue sharing programs out there that will pay you for your content such as eHow.com, Triond.com and Bukisa.com. For every article, video, audio piece, or photo that you produce for them you can make a few dollars a month. Add this up over hundreds or thousands of pieces of income and you've got yourself a decent residual income.
Online Network MarketingJoin a network marketing company. While many people are turned off by the idea of multi level marketing times have changed and many of these companies have developed a strictly online presence. What this means is that you don't have to do any selling. You don't have to do phone calls, or go to any silly meetings, or use any high pressure sales tactics. All you have to do is get people to your website where there is a movie and a sales page that will do the work for you. A couple of good ones are Global Domains International which deals in domain names, and Virtual World Direct, which deals in the European Lotto. Since both of these products are virtual it also means no having to carry inventories of product. They are also cheap to join and can develop a good residual income stream.
FreelanceFreelance your skills. There are a few websites out there like Elance and Guru that allow you to showcase your job skills and bid on contract jobs. Almost any job you can do in an office you can do online today. There are jobs for things like writer, virtual assistant, financial analyst, web designer, graphic artist, engineering, legal support, programming and sales and marketing. Some people make a full time living freelancing online. You can also use this site to get clients for your company.
Revenue SharingJoin a revenue sharing program and create content, with videos, pictures, audio, or text. There are a number of revenue sharing programs out there that will pay you for your content such as eHow.com, Triond.com and Bukisa.com. For every article, video, audio piece, or photo that you produce for them you can make a few dollars a month. Add this up over hundreds or thousands of pieces of income and you've got yourself a decent residual income.
Online Network MarketingJoin a network marketing company. While many people are turned off by the idea of multi level marketing times have changed and many of these companies have developed a strictly online presence. What this means is that you don't have to do any selling. You don't have to do phone calls, or go to any silly meetings, or use any high pressure sales tactics. All you have to do is get people to your website where there is a movie and a sales page that will do the work for you. A couple of good ones are Global Domains International which deals in domain names, and Virtual World Direct, which deals in the European Lotto. Since both of these products are virtual it also means no having to carry inventories of product. They are also cheap to join and can develop a good residual income stream.
FreelanceFreelance your skills. There are a few websites out there like Elance and Guru that allow you to showcase your job skills and bid on contract jobs. Almost any job you can do in an office you can do online today. There are jobs for things like writer, virtual assistant, financial analyst, web designer, graphic artist, engineering, legal support, programming and sales and marketing. Some people make a full time living freelancing online. You can also use this site to get clients for your company.
Instant profitable packages
If you do any kind of search on the internet you will quickly see how many advertisers are out there trying to sell you some sort of instant profit package. They all claim that you can make an easy Google profit by purchasing their kit and applying their methods.
The problem is that more often than not they want to charge you an exorbitant amount of money for these packages, amounts that most people don't have. Also there are absolutely no guarantees that you will actually earn an easy Google profit from their materials. Most of the instant profit packages will have a money back guarantee but the problem is that in order for you to fully test their programs and apply their methodology you would need to keep the course far past the refund period.
This is why most people become disillusioned with starting their own home business and working online. They often end up calling all these programs scams and give up on the whole endeavor. However if they did a little bit of research and understood the root core of ecommerce then they would have a much better rate of success with or without an instant profit package.
The first thing that you need to know about earning an easy Google profit online is that much of the information can be found online for free. There are basically two methods that you need to focus on and each has many resources available for free.
The first is using a combination of affiliate marketing with the Google AdWords program which involves placing ads for products that you are an affiliate for. When a customer purchases something from your ad you will earn a commission. The trick with this method is to balance how much you are spending with much you are making to make sure that you come out profitably at the end. Again the information that you can find in an instant profit package can be found in one of the hundreds of Google forums and free sites so you can pay for the info but only if you don't want to do the research.
The second popular method to make an easy Google profit is to make a website that hosts Google sponsored ads. When your visitors click on your ads you get paid an amount based on how valuable that term is to advertisers. So for instance if your site is about how to find the best lawyer you can make a great income because there are lots of lawyers who are willing to pay top dollar to have people searching for this info be directed to their sites.
Both these methods are excellent ways of earning an easy Google profit, it is up to you to decide which one you want to pursue. The most important thing to remember is that you can get all this info without an instant profit package as long as you are willing to do the tedious labor. If not you can always buy one of these courses and dive right into the info.
The problem is that more often than not they want to charge you an exorbitant amount of money for these packages, amounts that most people don't have. Also there are absolutely no guarantees that you will actually earn an easy Google profit from their materials. Most of the instant profit packages will have a money back guarantee but the problem is that in order for you to fully test their programs and apply their methodology you would need to keep the course far past the refund period.
This is why most people become disillusioned with starting their own home business and working online. They often end up calling all these programs scams and give up on the whole endeavor. However if they did a little bit of research and understood the root core of ecommerce then they would have a much better rate of success with or without an instant profit package.
The first thing that you need to know about earning an easy Google profit online is that much of the information can be found online for free. There are basically two methods that you need to focus on and each has many resources available for free.
The first is using a combination of affiliate marketing with the Google AdWords program which involves placing ads for products that you are an affiliate for. When a customer purchases something from your ad you will earn a commission. The trick with this method is to balance how much you are spending with much you are making to make sure that you come out profitably at the end. Again the information that you can find in an instant profit package can be found in one of the hundreds of Google forums and free sites so you can pay for the info but only if you don't want to do the research.
The second popular method to make an easy Google profit is to make a website that hosts Google sponsored ads. When your visitors click on your ads you get paid an amount based on how valuable that term is to advertisers. So for instance if your site is about how to find the best lawyer you can make a great income because there are lots of lawyers who are willing to pay top dollar to have people searching for this info be directed to their sites.
Both these methods are excellent ways of earning an easy Google profit, it is up to you to decide which one you want to pursue. The most important thing to remember is that you can get all this info without an instant profit package as long as you are willing to do the tedious labor. If not you can always buy one of these courses and dive right into the info.
How to select the best niche
STEP UP ACTION POINT NO. 1
Decide on your niche
I must make it clear that your niche is the subject matter of your business. It must be very specific, in fact, the more specialised it is, the more likely your success! If you work with a smaller more defined niche you are able to work out exactly what information they are wanting. In turn you will also build your own reputation as being an expert in that field. Also the large companies often ignore these smaller markets so you will have less competition. This, in effect, means that although you are targeting a smaller group, you will in fact make more sales as you are specialised in that market. Does that make sense to you?
What is a niche?
If you have a general interest in gardening, then that in itself is not a niche market, but an interest in Herb Gardening in Containers is a lot more specific, or if your interest lies in cars then you need to focus on one particular make and model of car. Perhaps you like arty-crafty things, then really narrow it down to one specific craft, for example, Making Vases from Beads. Obviously there are millions of niches out there but make sure it is something that YOU HAVE AN INTEREST IN, as you will find it so much easier to locate and generate products and books etc., if it is a matter close to your heart.
So to recap, in order to build yourself a business on the Internet, you need to know what group you are going to market to:
What interests you? What are your hobbies? You could use your previous work experiences to create an online business.
However if you really can't think what niche market would work for you then I suggest that you take a look at clickbank and browse their site for ideas.
The Sports and Leisure industry are generally good markets as are any subjects relating to Earning Money, Being Healthy and Relationships topics, but go and have a play around yourself. However I must stress that it is important to have an interest in the topic yourself. In fact if there is any particular subject you feel passionate about then that is a really good place to start. Your enthusiasm will came across in your information and that in turn will generate sales. I have a friend who is passionate about Vintage Tractors, (which has absolutely no appeal to me at all!) and as such has built a membership website. He has now built up a list of 1000 subscribers and only charges £18/annum to be a member of his site, but that in itself generates him £18000 - pretty good eh? Can you see that if you had several niche sites, how your income could grow?
Please don't worry that if you get too specific you will limit your sales. Remember that the Internet is massive. There are reportedly 1.3 billion people connected to the Web. You are not talking about limiting your sales to the village, town or even city where you live. Internet means global. Just think, very soon you will have your own International Business and all from the comfort of your own home. Fantastic!
Final Niche Note:
If you are interested in more than one thing (probable, I know!) then that is great, as immediately you have the potential for multiple income streams. This is how lots of people make money online, but to start with, just focus on one niche, then once you are established and know exactly how to do it, then you can start working with your other ideas.
Decide on your niche
I must make it clear that your niche is the subject matter of your business. It must be very specific, in fact, the more specialised it is, the more likely your success! If you work with a smaller more defined niche you are able to work out exactly what information they are wanting. In turn you will also build your own reputation as being an expert in that field. Also the large companies often ignore these smaller markets so you will have less competition. This, in effect, means that although you are targeting a smaller group, you will in fact make more sales as you are specialised in that market. Does that make sense to you?
What is a niche?
If you have a general interest in gardening, then that in itself is not a niche market, but an interest in Herb Gardening in Containers is a lot more specific, or if your interest lies in cars then you need to focus on one particular make and model of car. Perhaps you like arty-crafty things, then really narrow it down to one specific craft, for example, Making Vases from Beads. Obviously there are millions of niches out there but make sure it is something that YOU HAVE AN INTEREST IN, as you will find it so much easier to locate and generate products and books etc., if it is a matter close to your heart.
So to recap, in order to build yourself a business on the Internet, you need to know what group you are going to market to:
What interests you? What are your hobbies? You could use your previous work experiences to create an online business.
However if you really can't think what niche market would work for you then I suggest that you take a look at clickbank and browse their site for ideas.
The Sports and Leisure industry are generally good markets as are any subjects relating to Earning Money, Being Healthy and Relationships topics, but go and have a play around yourself. However I must stress that it is important to have an interest in the topic yourself. In fact if there is any particular subject you feel passionate about then that is a really good place to start. Your enthusiasm will came across in your information and that in turn will generate sales. I have a friend who is passionate about Vintage Tractors, (which has absolutely no appeal to me at all!) and as such has built a membership website. He has now built up a list of 1000 subscribers and only charges £18/annum to be a member of his site, but that in itself generates him £18000 - pretty good eh? Can you see that if you had several niche sites, how your income could grow?
Please don't worry that if you get too specific you will limit your sales. Remember that the Internet is massive. There are reportedly 1.3 billion people connected to the Web. You are not talking about limiting your sales to the village, town or even city where you live. Internet means global. Just think, very soon you will have your own International Business and all from the comfort of your own home. Fantastic!
Final Niche Note:
If you are interested in more than one thing (probable, I know!) then that is great, as immediately you have the potential for multiple income streams. This is how lots of people make money online, but to start with, just focus on one niche, then once you are established and know exactly how to do it, then you can start working with your other ideas.
Errors to avoid in marketing
If you want to make money online or grow your businesses you need to do a few things right. But the sad reality is, if you do a few things wrong you can actually drive yourself right out of business before you even see any progress. That is why I want to show you how to avoid the top Internet marketing mistakes. Mistake #1:
Going into a market without direct competition. This is a deadly mistake that will drive you out of business before you make your first $100,000! Don't go into a market unless you know there are other people selling what you are selling.
The reality is - if there is no one selling what you want to sell, it probably means the market is not big enough for a successful company or marketer to go into. This should tell you something!
If a successful person won't touch the market - why should you?
Mistake #2:
Only going after free website traffic. This is very dangerous and can cost you years of your life without seeing any results. The reason is, most people actually think there is free traffic online.
The fact is you have to either pay for it with your time or money. Search engine traffic is free! And yes you can get 20 or 30 visitors to your site without really doing anything. But the problem is, you have to pay for it with your time if you want to get massive traffic.
So, make sure you factor in the time factor before jumping into a "free traffic" project. Cause most of the time - paid traffic is better. The reason is, you can get faster results cause you can buy your way in.
Going into a market without direct competition. This is a deadly mistake that will drive you out of business before you make your first $100,000! Don't go into a market unless you know there are other people selling what you are selling.
The reality is - if there is no one selling what you want to sell, it probably means the market is not big enough for a successful company or marketer to go into. This should tell you something!
If a successful person won't touch the market - why should you?
Mistake #2:
Only going after free website traffic. This is very dangerous and can cost you years of your life without seeing any results. The reason is, most people actually think there is free traffic online.
The fact is you have to either pay for it with your time or money. Search engine traffic is free! And yes you can get 20 or 30 visitors to your site without really doing anything. But the problem is, you have to pay for it with your time if you want to get massive traffic.
So, make sure you factor in the time factor before jumping into a "free traffic" project. Cause most of the time - paid traffic is better. The reason is, you can get faster results cause you can buy your way in.
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