Creating online surveys is relatively easy – as is the process of attracting survey participants. One part of the online survey process that many organizations overlook is what comes after the survey has been completed. Analyzing and interpreting the data an online survey provides is key to getting the most from your investment in online survey software.
Making Sense of Online Survey Data
A good online survey software provider gives you a number of straight-forward methods for constructing your survey. Usually this involves using a customizable template and providing a variety of ways in which your survey can be deployed. What separates a good online survey software firm from a great one is simple – how you receive your results.
Data should be easy to understand, simple to collate and ready to interpret. When it is, you’re able to move swiftly through the post-survey process and get straight to the work that matters most – taking the required action. When choosing an online survey software provider, check to see if your survey results are:
- Available in real time; this is to say, can you check the results whenever you wish to once the responses start coming in?
- Available in a variety of downloadable formats; keep a lookout for popular options, such as CSV, as well as customizable options to suit your specific working methods
- Available as individual or group results; this allows you to look a little deeper into specific responses
When you design your online survey, it is important to keep your eyes on the prize, so to speak. You’ll need to know what you’re trying to find out and choose questions that lead your survey participants to offer that information to you with ease. Providing you’ve designed your survey well, the data your participants respond with will answer your questions, and more.
Analyzing the information survey participants provide will give you a good indicator as to whether your new product lives up to your customers’ expectations or if you should introduce a new line of specialty travel mugs instead of water bottles. This can be done in a snap through graphics provided by your online survey software firm’s online interface. And, because you can easily print and present the information to colleagues, discussing and interpreting the trends your online survey highlights is easy.
When you’ve looked at the results of your online survey for overall trends, it’s well worth taking the time to further examine the minutiae of the responses. Why? Well, because you never know what you’ll find. Heartfelt testimonials about your quality of service that are left in open-ended response boxes can be used for product promotion purposes. On the other hand, criticism of your internal processes can be helpful in improving your reputation for superior customer service and support. In either case, being able to delve deeper into individual responses to your survey provides you with invaluable insight to the mindset of your customers. Sometimes, they’ll leave you with more questions to ask – paving the way for future online surveys.
Thanks to flexible exportable data, you can build an archive of your online survey responses. Over time, you can use this bank of information to provide direction to your sales, marketing and development activities. This allows you to look at market trends in a whole new way – straight from the proverbial horse’s mouth – and react more swiftly to emerging issues facing your firm.
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